On-Page SEO is the optimization of the elements of an HTML page for Google search. This typically includes content and tagging.


Title Tag: It is the most important on-page SEO factor. When search bots index your page, the <title> tag is the first thing they look at. It tells them what the page is about. On your Home page, write a Title Tag that represents the overall theme of the website and looks good to your visitors as well. A perfect Title tag should contain the most important keywords closest to the beginning. Many recommend mentioning your brand at the end of the title tag.


URL: URL structure is important because it helps the search engines to understand relative importance and adds a helpful relevancy metric to the given page. It is also helpful from an anchor text perspective because people are more likely to link with the relevant word or phrase if the keywords are included in the URL.


Keywords in Content: You should have your keywords used in your content naturally and meaningfully. Google warns that spammy “keyword stuffing” can be a negative ranking factor. It is probably truer that it won’t help you much at all, and will also cause more of your visitors to leave (which can indeed drag down your rankings if your bounce rate skyrockets). Write for people and not for search engines. Do not repeat your keywords in the content unnecessarily.


Meta Description Tag:  Including keywords in your meta description does not influence your search rankings. You want a meta description that will make your prospects click on your link in the search results, because your click through rate (CRT) has SEO importance. Think of your meta description as an ad. Include your unique selling proposition, or one or two top selling points most relevant to the given page.


Heading Tags:  Keywords in HTML heading tags, such as <h1>, <h2>, etc., do not make for a powerful ranking factor on Google, but they can help somewhat, especially for the less competitive and “long tail” keywords. The most important heading tag is <h1> and the power of the rest of them, from <h2> to <h6> is insignificant. Do not use multiple <h1> headings on the same page unless your content is really ample and justifies it. I do not recommend using <h3> and beyond: they create clutter and betray the expectations of the majority of Web users.


Image Alt Attribute: The HTML Alt attribute used to describe images on a webpage. It is recommended to optimize the images on your webpage and use relevant keywords there. Well optimized images can also appear in Google Image results and drive additional traffic to your website. Additionally, keywords in the Alt attribute on image links take on a special importance: you can think of them as being similar to link anchor text.


Rich Snippets: Use rich snippet mark-up code to let Google better differentiate and interpret your content.

Alexa is an important ranking scale which is traditionally believed that it calculates the average 3 month traffic of a particular site, and accordingly it rank a website. As per to Alexa, it is a web information company, of Amazon – leading online retailer.


  • Alexa helps you determining the popular keyword that is been searched.
  • It helps you to measure the up-stream visits. Example: from where the visitors coming from.
  • It helps you to find the related sites. Example: your competitors in SERP (Search Engine Result Page).


Alexa referred to domain of the entire range of distinctive features. However, it is not correct and to update it takes an extended time. Alexa is also a ranking factor, but it shows the number of backlinks it shows.


You can also build backlinks through other methods like:

  •     Blog commenting
  •     Forum commenting
  •     Directory Submission
  •     Social bookmarking
  •     Profile linking (Web 2.0 pages links)
  •     RSS submission
  •     Social Media Sharing
  •     Social Media Optimization(SMO)


Google had different method as compared to Alexa, Alexa calculations not solely depend on DoFollow links, it’s additionally the worth of nofollow backlinks bunch you made for your own website . Thus you don’t need to hesitate to make nofollow links. You can also make good amount of traffic through no-follow backlinks.

The procedure of Search Engine Optimization is an important factor for making your website rank high and on the top of Google listing. Now a days you can expand your business with the help of Search Engine Optimization & Internet Marketing.

If you are you tensed because your website has gone down in the list? Don’t worry, we are here to remove all your tensions and give you the proper position.

Here at IT Niche we have an excellent team of Search Engine Optimizers and Web Masters who are dedicated on to Search Engine Optimization projects and Internet Marketing. These days with the help of social media and proper Internet Marketing one can get the best business and it can help in expanding the horizon.

The Search Engine Optimization Technique requires huge internet world real time knowledge and experience, best of the web design knowledge and skills, solid internet marketing skills and an understanding of how search engines work and knowing the approximate ideas about the search engines crawling algorithms.

Search Engine Optimization is an ongoing process. It is important to monitor the statistics of your website and make adjustments to continue the optimization process. IT Niche is adept at creating a SEO plan for our customers and helping them continue improving their site’s ranking and visibility.

Please contact one of our representatives if you are interested in starting a SEO project for your website or if you are starting from scratch and want to begin on the right path. SEO offers one of the best returns on investments in marketing.

Search Engine Optimization is very important to create a strong internal linking structure in your website to make it highly ranked in search engine results. Internal linking helps search engines identify the important pages of your website.

Basic Points for to know for better SEO:

  • Good research on keywords: Keywords are the most important thing in SEO. This should be the first priority in your SEO checklist. So, it is very important that you choose the most used terms that are relevant to the topic you want to promote. If you want to be on top of the search engine rankings, choose the keywords carefully and focus the content to target keywords.
  • Title tag with relevant keywords: The title tag is one of the most important on-page SEO elements, as it describes your website and appears at the top of a web browser when a person visits your blog. So, title tag can either attract or repel your visitors. It is also important to add important and relevant keyword phrase. In short, create relevant and short title with apt keywords.
  • Use Keywords and header tags in Your Content: Your content should always be descriptive and relevant. Identify your target keyword phrase, and use it no more than four times on the page. Use H1 and H2 header tags to not only make content easier to read visually but also to help search engines identify important parts of your content.
  • Use Alt-Tags and Filenames for Images: When you include images to your page, create relevant filenames to the image and include keywords whenever possible. Also, make use of the Alt-Tag, which is the text shown when an image cannot load in a visitor’s browser.
  • Back-links: Backlinks helps to increase your search engine ranking. Before adding the links, consider the quality of these links and whether they have any relevance in your website.
  • Sitemaps: Sitemaps let the robots know what pages are in your site, this is especially important for larger sites. Make sure when adding a Robot text to your site that it’s not blocking any important pages. Robot text is great for telling Google what pages you don’t want indexed.
  • Social media & links: Social media & external links are arguably some of the most important SEO factors to consider. External links to Google are seen as a vote or recommendation. Having links from theme relevant and highly trusted sites can help you gain high rankings.

Web Designing Service

The process of doing anything with web site, either designing a template or designing the banners, or anything else that involves creating an item which is published on the internet.

Efficient web design and development is the key to building a strong online brand and virtual location for your business.


How to Create a Winning Design

  • The structure of your website’s content
  • Intuitive navigation
  • Visually inviting design elements.


Basic features of the Website Design

  • Relevant content should be included in the website.
  • Website must be user friendly.
  • Look and feel of the design must be good and appealing.


Facts to be considered while designing the Website:


Standards: - It is always must to check if your design meets the World Wide Web consortium standards.

Font: - Choose a font which is professional, easy to read and a browser compatible.

Color: - Choose the accurate color for the web and that should blend your website.

HTML: - Knowledge on HTML and CSS will be an advantage to make good design.

Images: - Images should be of high quality and must be able to view in all monitor solutions.

Navigation: - The navigation in a website must not be complex.  It should be easier and that constructs a user friendly website.

Background and foreground color: – Test the colors to find the absolute one.

Alexa ranks your website’s data in relation to the site’s performance. Your Alexa rating is determined by website quality. Your website’s daily traffic, number of visitors, and page views will decide your Alexa ranking. If your site has more traffic, your Alexa positioning will be higher.

  • Installing the Alexa Tool Bar:

By installing the Alexa toolbar on your browser, and encouraging your friends and colleagues to do so as well, you can boost your Alexa rating.

  • Claiming your website:

Go to Alexa dot com and claim your website. By doing this, you are letting others know who owns the website. In turn it will boost your rating.

  • Placing the Alexa Widget on Your Blog:

The Alexa widget will help boost your rating.

  • Blog about Alexa:

Write a review about Alexa Ranking and link back to Alexa.com.

  • Know Alexa’s Target Audience:

By knowing Alexa’s target audience and what they are searching for, you can write about those topics to boost your Alexa rating. Webmasters and social media experts who make their livelihood marketing to the web typically have the Alexa toolbar installed on their browsers. Create good Search Engine Optimized (SEO) content to entice these readers to your website.

  • Back linking and Commenting:

Back linking your content to others who have written similar content will increase the overall value of your content to a search engine. Also, commenting on public forums and referencing your article will also increase the value of your page. Search Engine Optimization is an organic way to get more people to visit your site.

  • Blog Regularly:

In order to increase your Alexa rating, you must blog regularly, ideally three times a week.

  • Post Quality Work:

The quality of your posts matter. If your work is well thought out and crafted well, others will link back to you, which will increase your Alexa rating.

  • Utilize Social media:

Sharing your posts through various social media outlets will bring more traffic to your website. By increasing your website’s traffic, you will be increasing your Alexa rating.

  • Get listed on high PR Search Engines:

Get listed on as many search engines as possible by placing a free listing in DMOZ. This is the largest human edited directory on the web and is co-branded among hundreds of thousands of sites.

Website development and its important

Success of a business is mostly depending on its website design. So it is important to have a properly designed website.


Only a unique website has the capacity to attract the visitors. Web development includes developing, designing, creating content and SEO.


Makes the business widely known to people


Business cannot reach the people without having a properly designed website in today’s competitive field. In this competitive world, bigger businesses often have their own web design teams to provide needed requirements for the internet marketing.


Smaller businesses depend on external sources. Professional graphic designers or webmasters handle the work in smaller businesses. Best Web developers can generate perfect websites that publicize the business.


Graphic Design


There is the need of quality website to generate more business in the competitive field. To get the first line of communicating with online visitors and potential customers, properly designed website is compulsory.


If the website is available 24/7, then it can be viewed from any part of the world. At any time online users can gather important information from the site.


Web design increase the brand knowledge


By maintaining a perfect communication between the business and potential customers product brand knowledge is increased. It generates leads for the organization, increase popularity of the business and offers the business the grand opportunity to sell its products and services. So website development services play an active and crucial role in increasing brand knowledge.




In this competitive world, it is very important to become competitive in the business environment. Good web design can defeat the competition. This is the reason why bigger and smaller businesses prefer web design to their business website.


Web design company in Memphis, TN


If you are looking for Web Design Company in Memphis, TN, you can contact IT Niche website design and development company.


IT Niche website design and development firm is an established name in Web Design located in Memphis, TN.  They have designed very beautiful and successful websites for many businesses in Memphis, TN and its surrounding areas.

Benefits of Higher Alexa Rank

There are several useful benefits of better Alexa Rank as; the Alexa Ranking theme considers records of last 3 months when calculating the Rank of a specific website. By considering last three months’ record and taking the average value, improves a more logical and realistic calculation of the density of web traffic of websites. Considering records of last three months reduce the prospect of fabrication of abnormal increase in website logging in. Here it must be kept in mind that Alexa assess those web sites which have been visited by the users through the Alexa toolbar. Hence, there are greater chances for web sites which have much traffic of visitors and have higher & better Alexa rank, to get larger exposure.


Benefits of Higher Alexa Rank

Benefits of Higher Alexa Rank


Further on the other side, if some websites have few users but through Alexa toolbar they accessed the website and the same website will get ranked high enough. Having higher Alexa rank for a website gives a hint of the rush of a particular web site and the popularity of it. This popularity helps to make a decision as to whether to trust a website or make online purchases. It helps to measure the level of competition with other web sites by watching others’ Alexa Rank.


Also, having high Alexa Rank attracts advertisers and they simply fix higher prices for their advertising in your web site. This includes blogs also. A blog which has high Alexa Rank definitely attracts other bloggers attention and they definitely place links of your blogs which in turn increases your popularity. As far as marketing websites are considered, a site which has high Alexa Rank has a high selling rate than other sites which sell the same products. This is proven by many marketing surveys. High Alexa rank increases the popularity of a web site which is the exact need of the authors.

Search Engine Optimization Memphis

Search engine optimization campaign can increase the number of visitors for your website for the targeted keyword(s) or phrase. Converting those visitors into potential customers is one of the arts of search engine optimization. Selecting your keywords or phrases to target your audience, search engine optimization ensures that you and your company are found globally or regionally by those who require exactly what you offer. SEO has many benefits for any organization which wants to reach all potential customers locally or globally. The main aim of Search Engine Optimization is to reach those top results on search engines so that when users are looking for a certain product they will find your website and click through, therefore the SEO work is driving traffic to the website and subsequently increases sales.


Whenever you want to search something on internet, you enter your query, and then you get a long list of your search results. Usually people will not go for checking out all the results, but only those on the top of the list. Users generally tend to look into websites that are at the top of the list assuming those to be more relevant to the query. Have you ever wondered how and why these websites rank higher than others? Sometimes it may happen that you have designed your website, uploaded all the files and set up your blog, but still not getting any visitors. What is the reason for that?  The answer to all these questions is SEO. SEO is an acronym for “search engine optimization”. Search engine optimization Memphis (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid search results.


Search engine optimization (SEO) may target various kinds of search, including video search, local search, image search, and industry specific vertical search engines. It helps you bring your page earlier or higher and more frequently to appear in search results list. This will help your web site or web page receive more visitors from the search engine.


SEO has proven very effective for businesses looking to increase their online visibility as a manner to increase sales. Search Engine Marketing helps site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness.

Enhance Traffic to your website

To enhance the visibility of your site, website ought to be among the highest search results which may solely be attainable if your page rank is higher. Completely different SEO program prefer different techniques to rank any web site, to vie along with your competitors you would like to optimize the positioning in line with the rule followed by the search engines to calculate the page rank.


Your target keyword plays an important role in dragging customers to your site, you need to know the keywords which your competitors are objecting and also need to consider the density of the keyword which plays the role of relevance and helps your customers to divert to your site.


The latest updates of Google, Yahoo and other popular search engines, which keep on changing their strategy to rank sites. As Google is the most widely used search engine you need to keep updated with Google Panda and Penguin which can considerably help you.


Website URL is also an important consideration which should be chosen corresponding to the contents on your site and should be descriptive.


Number of quality back links, as your site’s ranking is partly based on the quantity and eminence of those sites that links to you and it is considered as an important factor that effect to your visibility.


To reach to your target customer you need a potential work out and through hard work, which will considerably help you to grab the market. But it is quite hard to keep updated with the latest trends of search engines.

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