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Digital Marketing Importance

Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that is delivered electronically is considered digital marketing.



Digital marketing takes advantage of digital medium to create a unified, focused and measurable communications methodology which can help companies in getting their right audience. Using an integrated approach to digital marketing provides a better response rate and building iterative relationships.
Digital strategy and campaigns can push forward brands in the consciousness of their audience and lead to a lasting adoption and loyalty towards brands. Moreover, digital medium allows the model to change from being a monologue to a dialogue for audience.

A digital marketing company promotes products using digital distribution channels reach customers in a timely and cost effective manner. These channels are varied such as internet, mobile, digital outdoors, and other forms of interactive digital media.



This type of marketing uses both push and pull methodologies to access customers. Therefore a right mix has to be decided for both of these. Pull strategy off course is considered to be more engaging and effective as with this strategy users seek for information and information is not forced onto him. Some examples of pull media are websites, blogs, social media sites, audio and video. The digital marketing strategy largely involves high visibility of brand so that the customers may actively seek information related to the brand.



On the other hand push this marketing involves active engagement of a target market through email marketing, sending out marketing collaterals, mobile SMS etc. This strategy is primarily focused on brand promotion and does not seek user’s permission to send out the marketing message. These strategies are being used more and more by marketers so as to continuously keep customers engaged.


Social media marketing is certainly a powerful marketing tool. This strategy has proven its effectiveness for quite a long time. Social media marketing has been an excellent marketing tool even under the worst economic conditions. Today social media marketing is said to be “the best way to spread good news under the worst conditions.” From getting links to your website to attaining international exposure to your business, marketing has an important role in the marketing strategy of any business. Like any other marketing strategy also requires proper planning and appropriate execution of the plan. This marketing strategy without proper planning and execution will be a complete waste of time and may ruin your business too. This article will help you to plan and execute marketing in the right way.


The emergence of facebook, Twitter, My Space and the many other social mediums out there today is an indication of where networking and social interaction are headed. For some time now, individuals have used these platforms to communicate with peers and expand their networks. Businesses and organizations are now taking advantage of these popular forums to get their message out to the masses.


IT Niche has vast experience incorporating social media marketing with websites. We can show you methods of expanding who sees and hears about you and your offerings. The best part is using these outlets is free in most cases.


Let us show you how to set up your own blog, forum or discussion board using our in-house applications. We understand shareware and can install third party or custom applications to get you up and running.


For related topics involving social media marketing, please read our Word Press Integration, Elgg Customization and Blog Customization pages to see what we can do with these SMM tools, or give us a call to see what we can do to get you started with your own campaign.

Custom Website Development Memphis

Custom web development refers to the back end of a site that deals with HTML coding and programming. It is the work of skilled developers to create effective solutions in all types of programming languages that could run with different server software and any databases. Professional HTML-coders have to pay great attention to write clean, lightweight and search engine friendly code for the website. Competent web development is defined as the heart of the site required to ensure the long-term result and high productivity.
A custom website development company will provide you cost-effective, customized, high quality and time saving solutions that best caters to your specific business needs. Make sure that the company chosen by you has a proven track record of providing scalable, quality and economical custom development techniques that can provide you instant results. A little research and planning on the internet will land you up to the website of a reliable web development firm that uses state-of-the-art technology to render unique solutions that can work wonders for your business and ensure fast pace growth without burning a hole in your pocket.


The custom web development process encompasses the combination of chronology that simultaneously adapts and incorporates the applications of contributions. The designing of a website involves a base platform from various computer languages that can range from HTML, XML, PHP and ASP. These computer languages may support the software programs like JavaScript, CGI, Flash, RSS etc. They can increase the level of dynamic capabilities within a given website. Such technologies are also required to provide easy navigation through the site in order to increase traffic of the website.
For more information or just some friendly advice, feel free to contact me through our website

E – Commerce Website Design Memphis

An E-Commerce website will enable you to sell products on the internet. Proper E-Commerce website design is an important aspect of E-Commerce business these days. These sites have become important to increase the potential customers and carrying business to the distant parts of the world.


E-Commerce web design services must follow the following rules:


  • Customers need to be able to find what they want easily.


  • Guide the customer through the shopping process.


  • Ask only for essential information to complete the sale.


  • Provide multiple payment options.


  • Clearly outline the process of payment and delivery, whether it is a product which is shipped or a subscription or downloadable product.


  • Give the customer peace of mind, especially where credit card details are concerned.


SEO for E-Commerce


  • An e-commerce website needs to be developed in the proper way to be search engine friendly.


  • Designing your website in an attractive and user friendly manner is very important.


  • In the same way, it is also important that your E-Commerce website is optimized to be on top of search engine rankings.


  • Building a website without SEO may prevent potential customers from visiting your website.


  • To achieve high organic traffic from search engines, the websites must be optimized for the appropriate search term popularly known as keywords.


  • The position of a website appearing in a search result for a keyword (search term) is known as keyword ranking.


  • The higher the keyword rankings your site gets for its business relevant terms, the better chance you have of getting higher organic traffic.


So, after developing an E-Commerce site, it is very important that you hire an experienced (SEO) Search Engine Optimization Service to get your site on top of search engine rankings.


Call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or

IT Niche, LLC
748 Crossover Lane Memphis, TN 38117
Phone: 901-414-9009
Cell Phone: 901-489-1234

Certain factors exist that can greatly enhance your website development process. Working with a professional website development services offers you the following benefits:


Resources: A professionally managed company would have a pool of resources, in terms of finances, manpower, and technological assets that enable them to deliver things cheaper and quicker. Such a company would also have the ability to upgrade to the latest in technology faster than an amateur company.


Clear Communication: The company’s client communication is clear and is considered an area of focus on by a professional company. Initial contracts are properly worded and you can rest assured that there are no doubts on either side. A professional company provides their clients with a structured plan with phase deliverable clearly marked to the clients. On the other hand, amateurs may treat clients like God and accept everything their clients say blindly with no regard to the client’s business objectives or feasibility.


Experience: Having worked for a good number of influential clients, a professional company has a wealth of experience. It can caution you about possible pitfalls and keep your interest in mind at all times; which is not likely to be the case in case of an amateur company.


Product Quality: An amateur company may provide a website with good look and feel. However, a professional website development services company will give you a ‘finished’ product and that is less likely to have any problems in the future. Functionality, content and design are equally considered from the very initial stages of development in order to deliver a high quality product and exceed the client’s expectations.


Relationship building: Professional companies focus on relationship building with their clients. Although the contract ends at the point of sale, additional services are offered to clients to keep them happy and maintain the company’s goodwill. These services may include maintenance and upgrading services. Professional companies are more likely to last longer than amateur companies and do not take a short-term perspective on things.


Leveraging their client base: Professional companies may suggest tie-ups between related companies. They might offer to put your site together with any online services provided by their other clients, thereby, providing you with numerous lucrative networking options and technological collaborations.


If you are really interested in website development services [], website designing, web development or affordable seo services [], please visit

Importance of SEO in Web Development

Website development is not about designing a website and uploading it on the World Wide Web (www). The important whole point of making a website is for people/user to see and revert back to the client for business and further information. That is where the Internet Marketing Strategy comes into play and the use of Search Engine Optimization (SEO). If the page design and developed does not achieve better ranking in search engines, then the whole point is lost.


The term Search Engine Optimization( SEO) usually means the process of improving the quality and volume of traffic to a website from different search engines. To make this work as smoothly as possible, certain important things need to be kept in mind while optimizing the website. Also, the person developing and designing the website page must be alert and up to date regarding how best optimization of a website works and keep tab on top search engines for their updates.


Certain designing and developing aspects that needs to be considered while the web page is getting Search Engine Optimization includes:-


Use of simple codes – The simpler the codes are used on the back end work of developing the website, the better. HTML or similar formats of codes if used becomes easier for the search engine spiders to read and optimize.


Use of tags – Tags let the search engine crawlers decipher what the website is all about, be it a title tag or a Meta tag. While developing the website the developer should use appropriate and relevant tags, as they help change the organic ranking of the website. The application of H1, H2 and H3 tags in the content is a great way to promote the website keywords, which in turn helps the website to get optimized better.


Use of flash and images – Flash based animation looks great on a website but the fact is that, the web spiders cannot read the text embedded in the image or flash. The fact being, the web spiders are more a text-based browser. So a flash or an image heavy web page takes more work to get Search Engine Optimization (SEO) compared to normal websites.


Use of content – Addition of new content to the website is one of the most powerful SEO techniques used by web developers. Updating the content on a regular basis using the relevant keywords is a must for the web page to be optimized.


The benefit of having a well optimized website cannot be ignored, as this leads to more visitors visiting the page, which in turn gives the brand or organization recognition of its own. It also helps the organization stay ahead of the competition and also generate more business and profit for itself. SEO (Search Engine Optimization) if done properly can keep a website on the top of the search engine for a long time.

Search Engine Marketing Memphis

Search engine marketing or SEM is the best way of creating visibility, enhancing rankings and getting more traffic to your website. Search engine marketing is now widely recognized as a highly effective way of reaching customers online.
Search Engine Marketing or SEM originated somewhere during the late 1990′s. It was propelled by the sudden increase of websites on the Internet. Internet became a revolution as more and more people found it easier to use the Internet for different purposes. Internet became a repository of information and soon people needed tools to search and locate relevant information and these tools later evolved as search engines.



The important thing in the business is growth and a search engine marketing firm helps online business in this to a great extent. Are you planning to launch your website? Looking for the best search engine marketing firm may be a slightly difficult task. It is because the search engine marketing firm works towards enhancing your presence on the search engines. They handle each and every aspect of the online business to create a special place for your website on the World Wide Web.

There is a variety of search engine marketing firm that provide reasonable services. They charge very less amount to help you in creating a top position for your site in the search engines. Everything has to be just perfect for announcing your presence on the web. After all, you are spending dollars to get your site on the top. The search engine marketing firm knows exactly what the visitors demand and that’s why they work hard to develop your business reputation and maintaining it.

IT Niche Search engine marketing firm has special parameters and strategies that are applied to keep your website on the top of search engine rankings. These strategies include chalking out the plans such as creating a soothing design for your website, uploading informative content on it and doing everything to increase the traffic to your site. The main issue is that your site needs to earn appreciation, so that you can sell the products and services. The visitors will change into clients, only if you cater to their needs. While designing and making a website, the search engine marketing firm will take care of the general interest of their clients.

Internet Marketing SEO

IT Niche is an Internet Marketing firm designed to help businesses and organizations enhance their online presence and branding. Based in Memphis, Tennessee, IT Niche works to provide top-shelf service and products that will give even the smallest company.


The first thing to do for Internet Marketing SEO (Search Engine Optimization) is research your keywords. Keywords are the words people type in to find websites about the topic of their interest. If you know which keywords people use to find information like what you offer, you can rise to a top position in search engines.


Keyword Tips


First brainstorm a list of every word that comes to your mind regarding your product or service. Come up with 25-30 words to get you started. When you get started researching the words on your list, you will automatically see other keywords that go along with those you have created. You will need some words to start get you started. As you go along, it will become easier and easier to come up with almost an unlimited list of keywords.


How Many People Search Using Those Keywords Daily?


To find places where you can research your keywords, type in the search bar “free keyword research tools.” Include the quotation marks so the web sites that come up will match exactly what you type into the search bar. With your keyword research tool you will find out how many people do look for your type of information, for internet marketing SEO, be sure to use the keywords strategically placed on your web page.


Place Your Keywords Strategically


When you have found keywords that fit your product or service, be sure to place them strategically on your web page about your product or service. Internet marketing is easy to do once you know. Until then, it seems daunting at times.


IT Niche has vast experience incorporating Internet Marketing with websites. We can show you methods of expanding who sees and hears about you and your offerings. The best part is using these outlets is free in most cases.


For more details call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 or Cell Phone: 901-489-1234 or Email:

Search Engine Optimization Memphis TN

Whenever you want to search something on internet, you enter your query, and then you get a long list of your search results. Usually people will not go for checking out all the results, but only those on the top of the list. Users generally tend to look into websites that are at the top of the list assuming those to be more relevant to the query. Have you ever wondered how and why these websites rank higher than others? Sometimes it may happen that you have designed your website, uploaded all the files and set up your blog, but still not getting any visitors. What is the reason for that?  The answer to all these questions is SEO. SEO is an acronym for search engine optimization. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid search results.


Search engine optimization (SEO) may target various kinds of search, including video search, local search, image search, and industry specific vertical search engines. It helps you bring your page earlier or higher and more frequently to appear in search results list. This will help your web site or web page receive more visitors from the search engine.


85% of Internet users find websites through search engines. 90% of Internet users do not go past the top 30 search engine results. They simply type something else if they can’t find a relevant site. 75% of Internet users have the intention of purchasing a product or service when using search engines. The search engine ranking becomes higher with the increase in popularity of a website. At the end of the day, marketing has an aim to drive more sales to the business, SEO is an extremely effective form of online marketing which will give you value for your money.


IT Niche says, search engine optimization campaign can increase the number of visitors for your website for the targeted keyword(s) or phrase. Converting those visitors into potential customers is one of the arts of search engine optimization. Selecting your keywords or phrases to target your audience, search engine optimization ensures that you and your company are found globally or regionally by those who require exactly what you offer. SEO has many benefits for any organization which wants to reach all potential customers locally or globally. The main aim of Search Engine Optimization is to reach those top results on search engines so that when users are looking for a certain product they will find your website and click through, therefore the SEO work is driving traffic to the website and subsequently increases sales.

Social media marketing is a growing trend in the online world of search engine optimization.


In essence, social media marketing, through SEO, starts a back-and-forth conversation with any targeted, or potentially targetable, clientele. Finding them on Facebook, Twitter, LinkedIn, Myspace, blogs, YouTube, and anywhere in between, companies are taking note of what is “in” with said clientele thanks to social media marketing. Also, by doing so, web trafficking increases, product interest increases, profit increases, and customer satisfaction increases; the more customers are satisfied, the more they will blog positively on it, and the cycle social media marketing continues.


Marketers, at times, create group “hang outs,” and at other times, become a part of such online forums and communities. From Craigslist to Digg, potential clients are everywhere, and the only way vendors will make a profit in today’s world is through SEO, increasing web trafficking and popularity. This social media marketing evolves every day, especially thanks to YouTube, where everyone anyone can get their fifteen minutes of fame now twenty-four hours a day, seven days a week.


Regardless of how marketers realize to get new attention toward their product or service, the question of “are users really searching for such products and/or services?” Online users may read an article here, a blog there, but they may not purchase anything. There is no guarantee that any user is interested in the free newsletter, or video, or review, or any of that social media marketing hard work businesses pay for to be created. The kicker is that it doesn’t matter. In spite of how many searches are done on the subject, the aim for vendors is to ensure not if the search is made, but if and when the search is made the vendors will be prepared with articles and content full of SEO. Such a social media marketing strategy is how advertising is evolving.


Search engine optimization is stressed not because of how useful it may be, at times, but because of how important it is in the social media marketing world. Although ironic, the whole strategy for some, is to be prepared.